Jumat, 27 Januari 2012

Si Tukang Kayu dan Rumahnya

Seorang tukang kayu tua bermaksud pensiun dari pekerjaannya di sebuah perusahaan konstruksi real estate. Ia menyampaikan keinginannya tersebut pada pemilik perusahaan. Tentu saja, karena tak bekerja, ia akan kehilangan penghasilan bulanannya, tetapi keputusan itu sudah bulat. Ia merasa lelah. Ia ingin beristirahat dan menikmati sisa hari tuanya dengan penuh kedamaian bersama istri dan keluarganya.

Pemilik perusahaan merasa sedih kehilangan salah seorang pekerja terbaiknya. Ia lalu memohon pada tukang kayu tersebut untuk membuatkan sebuah rumah untuk dirinya.

Tukang kayu mengangguk menyetujui permohonan pribadi pemilik perusahaan itu. Tapi, sebernya ia merasa terpaksa. Ia ingin segera berhenti. Hatinya tidak sepenuhnya dicurahkan. Dengah ogah-ogahan ia mengerjakan proyek itu. Ia Cuma menggunakan bahan-bahan sekedarnya. Akhrnya selesailah rumah yang diminta. Hasilnya bukanlah sebuah rumah baik. Sungguh saying ia harus mengakhiri kariernya dengan prestasi yang tidak begitu mengagumkan.

Ketika pemilik perusahaan itu dating melihat rumah yang dimintanya, ia menyerahkan sebuah kunci rumah pada si tukang kayu. “ini adalah rumahmu.” Katanya, “hadiah dari kami.”

Betapa terkejutnya si tukang kayu. Betapa malu dan menyesalnya. Seandainya saja ia mengetahui bahwa ia sesungguhnya mengerjakan rumah untuk dirinya sendiri, ia tentu akan mengerjakannya dengan cara yang lain sama sekali. Kini ia harus tinggal di sebuah rumah yang tak terlalu bagus hasil karyanya sendiri.

Itulah yang terjadi pada kehidupan kita. Kedangkala, banyak dari kita yang membangun kehidupan dengan cara yang membingungkan. Lebih memilih berusah ala kadarnya ketimbang mengupayakan yang baik. Bahkan, pada bagian-bagian terpenting dalam hidup kita tidak memberikan yang terbaik. Pada akhir perjalanan kita terkejut saat melihat apa yang telah kita lakukan dan menemukan diri kita hidup di dalam sebuah rumah yang kita ciptakan sendiri. Seandainya kita menyadarinya sejak semula kita akan menjalani hidup ini dengan cara yang jauh berbeda.

Renungkan bahwa kita adalah si tukang kayu. Renungkan rumah yang sedang kita bangun. Setiap hari kita memukul paku, memasang papan, mendirikan dinding dan atap. Mari kira selesaikan rumah kita dangan sebaik-baiknya seolah-olah hanya mengerjakanya sekali saja dalam seumur hidup. Biarpun kita hanya hidup satu hari, maka dalam satu hari itu kita pantas untuk hidup penuh keagungan dan kejayaan. Apa yang bias diterangkan lebih jelas lagi.
Hidup kita esok adalah akibat sikap dan pilihan yang kita perbuat hari ini. Hari perhitungan adalah milik Tuhan, bukan kita, karenanya pastikan kita pun akan masuk dalam barisan kemenangan. 


Rabu, 18 Januari 2012

"I hear and I forget. I see and I remember. I do and I understand." - Confucius


The first time i hear this quote i just feel like nothing special. I got this quote from my lecute today, and when he wrote this quote at the white board and after he explain what the meaning of the quote i just feel like he slap at my face to weak up me. Guest what? This not only a word or a simple quote. What the qoute say is really happen to me as a college student. I hear and I forget. I see and I remember. I do and I understand. I will always remember this quote, and Thank you Sir for today class. I learned something that will never find anywhere.



"Tell me and I forget. Teach me and I rember. Involve me and I learn." - Benjamin Franklin

Sabtu, 14 Januari 2012

HUKUM KARMA

Dua orang Perempuan masing2 sedang membuat Kue..

Perempuan pertama memiliki bahan2 yang memprihatinkan :
Terigu tua yang lumutan, sehingga gumpalan2 hijaunya harus ditampi terlebih dahulu..
Mentega yang diperkaya Kolesterol yang sudah agak masam..
Dia harus menyisihkan bongkahan2 cokelat dari gula pasirnya (karena seseorang telah menyendok dengan sendok basah bekas mengaduk kopi)
Satu2nya Buah yang dipunyainya adalah Kismis purba, sekeras Uranium..
& Dapurnya bergaya 'Pra Perang Dunia' entah Perang Dunia yang mana..

Perempuan Kedua memiliki bahan2 terbaik :
Tepung terigu murni hasil cocok tanam Organik, dijamin bukan hasil rekayasa genetik..
Dia punya mentega bebas kolesterol, gula pasir & Buah2 an segar, langsung dari Kebun sendiri..
& Dapurnya adalah Dapur Mutakhir, dengan segala peralatan Modern..

Perempuan mana yang membuat Kue yang lebih enak?

Acap kali, bukan orang yang memiliki bahan2 terbaiklah yang dapat membuat Kue terbaik..
Ada yang lebih dari sekedar bahan baku..
Kadang2 orang dengan bahan2 yang mengenaskan mengerahkan segenap daya, Perhatian & Cintanya untuk memanggang kuenya,
Sehingga menghasilkan Kue yang terlezat..
Apa yang kita lakukan dengan bahan2 lah yang membuat Kue jadi berbeda..

Saya punya beberapa teman yang memiliki bahan2 yang menyedihkan dalam hidupnya :
Mereka lahir dalam kemiskinan,
Korban kekerasan terhadap anak,
Tidak pintar di sekolah,
Mungkin cacat & tidak mahir berolahraga..
Namun segelintir Kualitas yang mereka miliki diracik dengan begitu Baik,
Sehingga menghasilkan KUE yang begitu mengagumkan..
Saya betul2 mengagumi mereka..
Kenalkah Anda dengan orang2 seperti ini?

Saya juga punya beberapa teman yang memiliki bahan2 Terbaik untuk menjalani hidup mereka..
Keluarga mereka berkecukupan & penuh Kasih Sayang..
Mereka cerdas di sekolah,
Berbakat dalam Olahraga,
Berpenampilan menarik & terkenal,
Namun mereka menyia2kan masa mudanya dengan obat2 an terlarang atau alkohol..
Kenalkah Anda dengan orang2 seperti ini?

Setengah dari KARMA adalah Bahan2 yang kita miliki..
Setengah sisanya,
Bagian yang paling menentukan adalah :
Apa yang kita lakukan dengan bahan2 tersebut dalam hidup ini..

(AJAHN BRAHM)



sumber

Jumat, 13 Januari 2012

Friendship

Friendship is love, 
Without friendship love means nothing! 
Without friendship love is empty…
Without friendship love is boring...! 

Friendship means sharing…
People learn to share from friendship, 
Share everything they have in life, 

Friendship is like stars, 
Even though we always see them together
Always mean to each other…
But, 
Sometimes they argue! 

Friendship is like flower, 
Soft but strong! 
Friendship is like sun, 
Bright and beautiful! 

Friendship is everything in life, 
Life without friendship is like life without air…
Life without friendship is like eats without food
And
Life without friendship is like body without soul…

Friendship is wide! 
Anybody can be our friend, 
Our parents, our grandparents, our sister, our brother and even our school principal! 

Friendship…. Is everything!

Kebiasaan yang Diulang

Di Tiongkok pada zaman dahulu kala, hidup seorang panglima perang yang terkenal karena memiliki keahlian memanah yang tiada pertandingannya. Suatu hari, sang panglima ingin memperlihatkan keahliannya memanah kepada rakyat. Lalu diperintahkan kepada prajurit bawahannya agar menyiapkan papan sasaran serta 100 buah anak panah.


Setelah semuanya siap, kemudian Sang Panglima memasuki lapangan dengan penuh percaya diri, lengkap dengan perangkat memanah di tangannya.


Panglima mulai menarik busur dan melepas satu persatu anak panah itu ke arah sasaran. Rakyat bersorak sorai menyaksikan kehebatan anak panah yang melesat. Sungguh luar biasa! Seratus kali anak panah di lepas, 100 anak panah tepat mengenai sasaran.


Dengan wajah berseri-seri penuh kebanggaan, panglima berucap,"Rakyatku, lihatlah panglimamu! Saat ini, keahlian memanahku tidak ada tandingannya. Bagaimana pendapat kalian?"


Di antara kata-kata pujian yang diucapkan oleh banyak orang, tiba-tiba seorang tua penjual minyak menyelutuk,"Panglima memang hebat! Tetapi, itu hanya keahlian yang didapat dari kebiasaan yang terlatih."


Sontak panglima dan seluruh yang hadir memandang dengan tercengang dan bertanya-tanya, apa maksud perkataan orang tua penjual minyak itu. Tukang minyak menjawab,"tunggu sebentar!" Sambil beranjak dari tempatnya, dia mengambil sebuah uang koin Tiongkok kuno yang berlubang di tengahnya. Koin itu diletakkan di atas mulut botol guci minyak yang kosong. Dengan penuh keyakinan, si penjual minyak mengambil gayung penuh berisi minyak dan kemudian menuangkan dari atas melalui lubang kecil di tengah koin tadi sampai botol guci penuh. Hebatnya, tidak ada setetes pun minyak yang mengenai permukaan koin tersebut!


Panglima dan rakyat tercengang. Mereka bersorak sorai menyaksikan demonstrasi keahlian si penjual minyak. Dengan penuh merendahkan hati, tukang minyak membungkukkan badan menghormat di hadapan panglima sambil mengucapkan kalimat bijaknya,"Itu hanya keahlian yang didapat dati kebiasaan yang terlatih! Kebiasaan yang diulang terus menerus akan melahirkan keahlian."


_________________________________________________________________________________


Dari cerita tadi, kita bisa mengambil satu hikmah yaitu betapa luar biasanya kekuatan kebiasaan.
Hasil dari kebiasaan yang terlatih dapat membuat sesuatu yang sulit menjadi mudah dan apa yang tidak mungkin menjadi mungkin.


Demikian pula, untuk memperoleh kesuksesan dalam kehidupan, kita membutuhkan karakter sukses. Dan karakter sukses hanya bisa di bentuk melalui kebiasaan-kebiasaan seperti berpikir positif, antusias, optimis, disiplin, tanggung jawab, dll.


Mari kita siap melatih memelihara dan mengembangkan kebiasaan berpikir sukses dan bermental sukses secara berkesinambungan. Sehingga, karakter sukses yang telah terbentuk akan membawa kita pada puncak kesuksesan di setiap perjuangan kehidupan kita.

Keseimbangan Hidup

Dikisahkan, suatu hari ada seorang anak muda yang tengah menanjak karirnya tapi merasa hidupnya tidak bahagia. Istrinya sering mengomel karena merasa keluarganya tidak lagi mendapat waktu dan perhatian yang cukup dari si suami. Orang tua dan keluarga besar, bahkan menganggapnya sombong dan tidak lagi peduli kepada keluarga besar. Tuntutan pekerjaan membuatnya kehilangan waktu untuk keluarga, teman-teman lama, bahkan saat merenung bagi dirinya sendiri.


Hingga suatu hari, karena ada masalah, si pemuda harus mendatangi salah seorang petinggi perusahaan di rumahnya. Setibanya di sana, dia sempat terpukau saat melewati taman yang tertata rapi dan begitu indah.


"Hai anak muda. Tunggulah di dalam. Masih ada beberapa hal yang harus Bapak selesaikan," seru tuan rumah. Bukannya masuk, si pemuda menghampiri dan bertanya,"Maaf, Pak, bagaimana bisa merawat taman yang begitu indah sambil tetap bekerja dan bisa membuat keputusan-keputusan hebat di perusahaan kita?"


Tanpa mengalihkan perhatian dari pekerjaan yang sedang dikerjakan, si bapak menjawab ramah,"Anak muda, mau lihat keindahan yang lain? Kamu boleh mengelilingi rumah ini. Tetapi, sambil berkeliling, bawalah mangkuk susu ini. Jangan tumpah ya. Setelah itu kembalilah kemari."


Dengan sedikit heran, namun senang hati, diikutinya perintah itu. Tak lama kemudian, dia kembali dengan lega karena mangkuk susu tidak tumpah sedikit pun. Si bapak bertanya,"Anak muda, kamu sudah lihat batu-batuan ku? Atau bertemu dengan burung kesayanganku?"


Sambil tersipu malu, si pemuda menjawab,"Maaf Pak, saya belum melihat apa pun karena konsentrasi saya pada mangkuk susu ini. Baiklah, saya akan pergi melihatnya."


Saat kembali lagi dari mengelilingi rumah, dengan nada gembira dan kagum dia berkata,"Rumah Bapak sungguh indah sekali, asri dan nyaman." tanpa diminta, dia menceritakan apa saja yang telah dilihatnya. Si Bapak mendengar sambil tersenyum puas sambil mata tuanya melirik susu di dalam mangkuk yang hampir habis.


Menyadari lirikan si bapak ke arah mangkuknya, si pemuda berkata,"Maaf Pak, keasyikan menikmati indahnya rumah Bapak, susunya tumpah semua."


"Hahaha! Anak muda. Apa yang kita pelajari hari ini? Jika susu di mangkuk itu utuh, maka rumahku yang indah tidak tampak olemu. Jika rumahku terlihat indah di matamu, maka susunya tumpah semua. Sama seperti itulah kehidupan, harus seimbang. Seimbang menjaga agar susu tidak tumpah sekaligus umah ini juga indah di matamu. Seimbang membagi waktu untuk pekerjaan dan keluarga. Semua kembali ke kita, bagaiman membagi dan mamnfaatkannya. JIka kita mampu menyeimbangkan dengan bijak, maka pasti kehidupan kita akan harmonis."


Seketika itu si pemuda tersenyum gembira,"Terima kasih Pak. Tidak diduga saya telah menemukan jawaban kegelisahan saya selama ini. Sekarang saya tahu, kenapa orang-orang menjuluki Bapak sebagai orang yang bijak dan baik hati."



PENJARA PIKIRAN

Seekor belalang lama terkurung dalam satu kotak. Suatu hari ia berhasil keluar dari kotak yang mengurungnya, dengan gembira dia melompat-lompat menikmati kebebasannya.
Di perjalanan dia bertemu dengan belalang lain, namun dia heran mengapa belalang itu bisa lompat lebih tinggi dan lebih jauh darinya.


Dengan penasaran dia bertanya,"Mengaopa kau bisa melompat lebih tinggi dan lebih jauh dariku, padahal kita tidak jauh berbeda dari usia maupun ukuran tubuh ?" Belalang itu menjawabnya dengan pertanyaan,"Dimanakah kau tinggal selama ini? Semua belalang yang hidup di alam bebas pasti bisa melakukan seperti yang aku lakukan."


Saat itu si belalang baru tersadar bahwa selama ini kotak itulah yang telah membuat lompatannya tidak sejauh dan setinggi belalang lain yang hidup di alam bebas.


Sering kita sebagai manusia, tanpa sadar, pernah juga mengalami hal yang sama dengan belalang tersebut. Lingkungan yang buruk, hinaan, trauma masa lalu, kegagalan beruntun, perkataan teman, tradisi dan semua itu membuat kita terpenjara dalam kotak semu yang mementahkan potensi kita.


Sering kita mempercayai mentah-mentah apa yang mereka voniskan kepada kita tanpa berpikir dalam bahwa apakah hal itu benar adanya atau benarkah kira selemah itu? Lebih parah lagi, kita acap kali lebih memilih mempercayai mereka daripada mempercayai diri sendiri.


Tahukah Anda bahwa gajah yang sangat kuat bisa diikat hanya dengan tali yang terikat pada pancang kecil? 
Gajah sudah akan merasa dirinya tidak bisa bebas jika ada "sesuatu" yang mengikat kakinya, padahal "sesuatu: itu bisa jadi hanya seutas tali kecil.


Sebagai manusia kita mampu untuk berjuang, tidak menyerah begitu saja kepada apa yang kita alami. Karena itu, teruslah berusaha mencapai segala aspirasi positif yang ingin kita capai. Sakit memang, lelah memang, tapi jika kita sudah sampai di puncak, semua pengorbanan itu pasti akan terbayar. Pada dasarnya, kehidupan kita akan lebih baik kalau kita hidup dengan cara hidup pilihan kita sendiri, bukan dengan cara yang di pilih kan orang lain untuk kita.

Senin, 09 Januari 2012

What yours Resolution for 2012

hey guys.. sory for long time not update my blog..
bukannya tidak ada internet, tapi lebih kejenuhan untuk menulis.. hahaha
tidak terasa sudah tahun baru lagi ya.. itulah waktu berlalu dengan sangat cepat kalau kita tidak menikmatinya dan memanfaatkannya dengan sebaik"nya.. hmm

karena berhubung baru tahun baru adakah teman" yang uda punya resolusi buat tahun ini ??
jujur gw sendiri pun belum membuatnya, tapi sudah sempat terlintas di pikiran target" apa saja yang harus gw capai tahun ini. Tahun 2012 ini adalah tahun yang mungkin akan menjadi tahun yang penuh perjuangan buat gw untuk segera menyelesaikan study gw di universitas. Gak terasa gw uda 3 tahun di Malaysia, dan sekarang uda masuk tahun akhir.. woww.. guess what guys.. itu berarti gw harus nyusun skripsi. Skripsi ini ibarat kalau masih SMA mungkin sama besarnya kayak UN kali ya ? hahaha
Tahun ini juga teman" gw banyak yang akan graduate, dan itu berarti gw bakal say good bye ke mereka yang akan balik ke daerah asal mereka. Agak berat rasanya harus berpisah dengan mereka yang sudah saling kenal selama 3 tahunan. Tapi itulah hidup kawan, kita harus terus melangkah untuk melanjutkan hidup kita masing". :)

Selasa, 25 Oktober 2011

FREE

hi readers.. October is in the end soon, and my epic short semester is finish.. now i enjoy my holiday for more than 2 month. Hope can enjoy my holiday this year.. because next year i gonna take Independent Project for 2 semester and hopefully at the end year can find company for doing my co-op for 4 month. Sure next year i will very very busy. I think every thing is plan perfectly and let God do the rest :)
I work as hard as I can, for as long as I can, and the best that I can, Every time.

Now im waiting for November, coz i plan go to penang island.. this what i want hahaha
i can take photo as much as i can, do what ever i want, laugh till im drop :P
and also i want going back to my home.. but my visa still not finish yet.. so i must wait for a while..
hmm... i will update the photo soon after back.. :)
enjoy my blog.. and feel free to add  some comment ^^




more photo you can check it at my facebook and flickr :)

Minggu, 09 Oktober 2011

Differences between friends & best friends


FRIENDS: Will comfort you when he rejects you.
BEST FRIENDS: Will go up and ask him, “It’s because you’re gay, isn’t it?”
FRIENDS: Will be there for you when he breaks up with you.
BEST FRIENDS: Will call him up and whisper, “you will die in Seven days…”
FRIENDS: Help you up when you fall.
BEST FRIENDS: Keeps on walking saying, “Walk much, dumb ass?”
FRIENDS: Help you find your prince.
BEST FRIENDS: Kidnap him and brings him to you.
FRIENDS: Will ask you if you’re okay when you’re crying.
BEST FRIENDS: Will laugh at you and say, “Ha Ha, Loser!”
FRIENDS: Will offer you a soda.
BEST FRIENDS: Will dump theirs on you.
FRIENDS: Will sit at the side of the pool with you at that time of the month.
BEST FRIENDS: Will throw you a tampon and push you in.
FRIENDS: Gives you their umbrella in the rain.
BEST FRIENDS: Takes yours and says, “Run, fucker, run!”
FRIENDS: Will help you move.
BEST FRIENDS: Will help you move the bodies.
FRIENDS: Will bail you out of jail.
BEST FRIENDS: Would be in the room next to you saying, “That was awesome! Let’s do it again!”
FRIENDS: Would bail you out of jail again
BEST FRIENDS: Would be sitting next to you saying “DAMN!” we messed up!
FRIENDS: Never ask for anything to eat or drink.
BEST FRIENDS: Help themselves and are the reason why you have no food.
FRIENDS: Call your parents by Mr. and Mrs. and Grandpa, by Grandpa.
BEST FRIENDS: Call your parents DAD and MOM and Grandpa, GRAMPS!
FRIENDS: Have never seen you cry.
BEST FRIENDS: Wont tell everyone else you cried…just laugh about it with you in private when your not down anymore.
FRIENDS: Asks you to write down your number.
BEST FRIENDS: Have you on speed dial.
FRIENDS: Borrows your stuff for a few days then gives it back.
BEST FRIENDS: Loses your stuff and tells you, “My bad…here’s a tissue.”
FRIENDS: Only know a few things about you.
BEST FRIENDS: Could write a very embarrassing biography on your life story…
FRIENDS: Will leave you behind if that is what the crowd is doing.
BEST FRIENDS: Will kick the whole crowd’s ass that left you
FRIENDS: Would knock on your front door.
BEST FRIENDS: Walk right in and say “I’M HOME.”
FRIENDS: You have to tell them not to tell anyone.
BEST FRIENDS: Already know not to tell.
FRIENDS: Are only through high school/college. (aka: drinking buddies)
BEST FRIENDS: Are for life.
FRIENDS: Will be there to take your drink away from you when they think you’ve had enough.
BEST FRIENDS: Will look at you stumbling all over the place & say “Girl drink the rest of that ! You know we don’t waste!
FRIENDS: Would read and ignore this.
BEST FRIENDS: Will repost this :)

Jumat, 07 Oktober 2011

Steve Jobs’s Best Quotes


Steve Jobs, one of the fathers of the personal computing era and the founder of Apple, died Wednesday at the age of 56. Although he will be remembered for ushering in fundamental changes in the way people interact with technology, he has also been known for his ability to turn a phrase – and a knack for taking complicated ideas and making them easy to understand. Below, a compendium of some of the best Steve Jobs quotes.
On Technology
“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” [Playboy, Feb. 1, 1985]
***
“The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.
“I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much — if at all.
“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.
“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.” [Wired, February 1996]
***
“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its best, is magnificent.” [Rolling Stone, Dec. 3, 2003]
On Design
“We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.


When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” [Playboy, Feb. 1, 1985]

***
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. [Wired, February 1996]
***
“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” [BusinessWeek, May 25, 1998, in a profile that also included the following gem: "Steve clearly has done an incredible job," says former Apple Chief Financial Officer Joseph Graziano. "But the $64,000 question is: Will Apple ever resume growth?"]
***
“This is what customers pay us for–to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’” [Fortune, January 24 2000]
***
“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” [MSNBC and Newsweek interview, Oct. 14, 2006]



On His Products
“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.” [Playboy, Feb. 1, 1985]
***
Playboy: We were warned about you: Before this Interview began, someone said we were “about to be snowed by the best.”
[Smiling] “We’re just enthusiastic about what we do.” [Playboy, Feb. 1, 1985]
***
“We made the buttons on the screen look so good you’ll want to lick them.” [On Mac OS X, Fortune, Jan. 24, 2000]
***
“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” [On the iTunes Music Store, Fortune, May 12, 2003]
***
“Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.” [Announcement of the iPhone, Jan. 9, 2007]
On Business
“You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.” [Playboy, Feb. 1, 1985]
***
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” [The Wall Street Journal, May 25, 1993]
***
Q: There’s a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
“You’re missing it. This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.” [BusinessWeek, May 25, 1998]
***
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” [Fortune, Nov. 9, 1998]
***
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” [Apple Confidential: The Real Story of Apple Computer Inc., May 1999]
***
“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are.
“So when these people sell out, even though they get fabulously rich, they’re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” [Fortune, Jan. 24, 2000]
***
“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.
“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. [BusinessWeek, Oct. 12, 2004]
On His Competitors
Playboy: Are you saying that the people who made PCjr don’t have that kind of pride in the product?
“If they did, they wouldn’t have made the PCjr.” [Playboy, Feb. 1, 1985]
***
“Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won’t work. The special incantations you have to learn this time are the “slash q-zs” and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel––one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.” [Playboy, Feb. 1, 1985]
***
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
“I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.” [Triumph of the Nerds, 1996]
***
“I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” [On Bill Gates, The New York Times, Jan. 12, 1997]
On Predicting the Future
“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back. [Playboy, Feb. 1, 1985]
***
“The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people––as remarkable as the telephone.” [Playboy, Feb. 1, 1985]
***
“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
“It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.” [Wired, February 1996]
***
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. [Wired, February 1996]
On Life
“It’s more fun to be a pirate than to join the navy.” [1982, quoted in Odyssey: Pepsi to Apple, 1987]
***
“When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.” [Wired, February 1996]
***
“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.” [Wired, February 1996]
***
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” [Stanford commencement speech, June 2005]
***
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” [Stanford commencement speech, June 2005]
***
“When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” [Stanford commencement speech, June 2005]
***
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” [NBC Nightly News, May 2006]
***
And One More Thing
“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” [Stanford commencement speech, June 2005]




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